About Study Program

The Business Administration study program is designed for students aspiring to be future business leaders and managers with strong analytical and practical skill to work competently in any environment, including a multicultural one.

After the first three semesters, the BA Study Program offers two concentrations: International Marketing and Business and Finance and Banking. Each of these concentrations supplies you with the necessary knowledge, skills and self-confidence to assist in effective and successful management. The students are also enriched with the International Certification, Entrepreneurship Development Program as well as an International Computer-Based program which a enable students to succeed in the constantly changing and highly competitive business environment globally. It is clearly an advantage for a successful future career.


“To become a leading study program in professional management, intellectual, and international perspective by 2020”


  • Organize KKNI-based education by focusing on the latest management science.
  • Conduct a qualified undergraduate education program in the field of management science that suits the needs of stakeholders.
  • Conduct applied research in the field of management.
  • Implement the results of research and development of science in the field of management to improve the welfare of the community.
  • To establish cooperation in the field of management with national and international institutions.

What You Study

Students will gain fundamental knowledge of business and finance in semesters 1 and 2. From semester 4 to semester 8, students have the option to choose International Business and Marketing concentration or the Banking & Finance concentration. The International Business and Marketing concentration, students will gain a deeper understanding of international business and a broad view of marketing by absorbing subjects, such as product & brand management, consumer behaviour, strategic marketing, customer relationship management and strategic management.

In the Finance & Banking concentration, students gain a deeper knowledge of finance and banking, such as cooperate finance, international finance, banking theory and practices, financial statement analysis, asset liability management.

The students in the above concentrations also gain knowledge of entrepreneurship from semester one. Some subjects under the entrepreneurship platform are creative thinking, professional development, business development, entrepreneurship, entrepreneurship venture.

Why in SGU

The BA Department is focused on Practical Professional Development to have a strong emphasis on the practical application through case studies, projects entrepreneurship and problem-solving. The BA Department also supplies the students with powerful analysis tools by utilizing sophisticated business simulation software and Customer Relationship Management (CRM) software. Besides the valuable activities above, during their study the students gain added value through an international certification program on finance and business collaborating with a reputable institution. The other global opportunity offered is through delivering an E-Net Seminar among other European Institutions, an Annual International Workshop and the International Summer School with partner universities in Germany.

The Future of Online Learning Program

Online Learning program in Swiss German University is committed to helping you achieve success. In addition to providing high quality, Swiss German University will also accompany you in each stage of the learning process with the mission of flexibility that you can attend classes from anywhere. Easy access to all learning material provided, and guarantee you to stay connected with students or our lecturers.

Learn how to pursue your success career through our online learning experience.

Career Prospect

BA graduates have a chance to have their own business as an entrepreneur or work at a managerial level in a multinational company, both in the manufacturing and the service sectors, such as BMW, Siemens, DBS, Earns and Young, Coca-Cola, and others. Some other prospective careers include Brand Manager, Customer Relationship Managers, Public Relations Managers, Export/Import Manager, and Finance Manager.


Internship Destination

To boost your confidence, sense of responsibility and independence, you will undergo two exciting semester internship programs in (Indonesia and abroad) at Fortune 500 companies such as Bayer, BMW, DBS Bank, Siemens, Mattel, Mercedes Benz,  Unilever, Lufthansa, DB Schenker, BASF, Citibank, L’Oreal, as well as reputable state own companies, such as Garuda Indonesia, Indosat and Pertamina.


  • Nila K. Hidayat, SE., MM
  • Esa Theodore Mbouw, BBA, MSc
  • Fiter Abadi, MBA
  • Margaretha Tiur Pasuria Lingga, SE., MM
  • Riyadh Rizky Adam, ST., MSM
  • Parhimpunan Simatupang, SE., MBA
  • Munawaroh Zainal, SE., MM
  • Robert La Are, SST.Par., M.Par